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With the help of our talented design team, we redesigned the Lumosity Workout flow to make it easier and more enjoyable for users to complete their daily training.
After conducting interviews and usability testing with subscribers, we learned that users fixated on BPI performance feedback after each game. This was distracting users from completing their workouts, as they would strive to replay the game and improve their BPI, instead of progressing to the next game in the workout.
Based on our learnings, we focused on only showing compliance feedback and positive reinforcement during the workout. Users get to fill in a piece of the circle with each game they play, and after completing all five games they earn a satisfying check mark. We only show their Top 5 best scores and today's score after each game, saving the BPI performance feedback for after the workout is complete.
Testing showed that users are much more willing to finish all the games in their workout in the new designs, and workout completion rates improved.